AEC industry marketing and business development executive, Tracey Gould, joins SS&A as Director of Business Development
AEC industry marketing and business development executive, Tracey Gould, joins SS&A as Director of Business Development
(January 21, 2025) – Award-winning AEC industry marketing and business development executive, consultant, author, speaker, professor, and coach, Tracey Gould, M.S. IMC, CPSM, joins SS&A Design Collective as director of business development. With over 30 years of experience within architecture, interior design, engineering, and program/project management firms, as well as local government and non-profit organizations, her experience spans international, national, regional, and local markets. Such markets include Asia, Canada, South America, Europe, and the entirety of the United States.
Her role with SS&A oversees the firm’s pipeline development and new client relationships across the Federal landscape, while influencing strategic planning, forming new and building strategic partnerships, market research, thought leadership strategies, content marketing, and more.
Previously, Tracey held leadership and consulting roles for organizations including Stambaugh Ness, Michael Baker International, Design Collaborative, the Walmart Foundation, ALTEN, Alcoa, LexisNexis, Newmark, and Baskervill. She also served as professor of marketing, strategic public relations, international marketing, and social media strategy for High Point University, West Virginia University, and the Jack Welch Management Institute (JWMI) MBA program.
“I am excited about the future for SS&A and embracing the role of director of business development,” stated Tracey, “SS&A’s passion for its people, culture, and growth with a commitment to innovation and technology appealed to my strengths and interests. This role compliments my deep experience in both business development and marketing, and I am thrilled to be an integral part of SS&A’s next chapter.”
Throughout her career, she has remained active in numerous industry associations, holding various national and regional roles, such as president of SMPS Virginia and a variety of Board and committee roles for Habitat for Humanity, PRSA Richmond, PRSA North Carolina, American Marketing Association (AMA) Triangle, NCEDA, SAME Ft. Liberty. SAME Ft. Lee, and several others.
She is currently completing an MBA at the top, nationally ranked UNC Greensboro Bryan School of Business and holds a Master of Science in Integrated Marketing Communications (IMC) from West Virginia University (Summa Cum Laude) and a Bachelor of Fine Arts in Media Arts/Communications from the University of Arizona. She has earned numerous professional certifications throughout her career, including Certified Professional Services Marketer (CPSM), Digital Marketing, DEI in the Workplace from the University of South Florida, Deltek Vision, Deltek Vantagepoint CRM, Click Up, and she is currently earning an Accreditation in Public Relations (APR) from PRSA.
Tracey is based in Greensboro, North Carolina, and reports out of SS&A’s global headquarters office in Montgomery, Alabama.
About SS&A Design Collective
SS&A’s purpose is to be an innovator in the design of technically sophisticated facilities, bringing its expertise and collaboration to the forefront of every design commission, managing the most challenging projects that are functional, efficient, and beautiful. Recognized as one of the nation’s top 250 architecture-engineering firms (as reported by Architectural Record) and one of the Top 7 Largest Architectural Firms in Alabama (as ranked by Business Alabama), SS&A is an award-winning, employee-owned, certified small business focused on making a positive impact in the built environment across the Federal landscape. Established in 1946, the firm’s success and longevity rests with its ability to embrace the needs and mission of its clients, collaborating with owners, contractors, and partners to develop the best solution to meet organizational goals and objectives and serve end users.
